Cody Rassi, Intern
One major concern for business owners is how people will find their websites. The number of visitors can be increased by using different marketing techniques. The business owner’s ultimate goal should be to expose his or her market to the business’s name as much as possible. There is no one surefire method to produce high web page traffic; however, below are a number of tips:
 | Traditional advertising is a tried and true method for increasing web page traffic. Television advertisements, billboards, and newspapers are just some of the many forms of advertising that will get a page's name in the minds of potential customers. The more a market sees the business name, the greater the chance it will receive their business. |
Social Media has grown to be one of the greatest forms of advertising. Promoting a business's social media presence is one way to increase its exposure. Social media is a great and easy way a business can share discounts and deals with its customers. Social media is also a way a business can respond to its customers. If a customer takes to social media to share about a positive experience with a service or even make a complaint, social media is a way the business can promote that experience or try to fix an issue. Generally, social media is an easy way to increase the size of the business’s market.
| Ultimately, every business wants more exposure. Whether through traditional advertisements or through its social media presence, when a customer thinks of an industry, every business wants its name to be the first one to pop into the customer’s mind. |  |
A buzzword for those trying to maximize their website's traffic is search engine optimization, or SEO. A website that has successful search engine optimization will frequently be the first link on a page when a person makes a related inquiry. For example, if a user is looking for an online dictionary, he or she will likely find dictionary.com or Merriam-Webster Online.
When someone makes a search, the search engine calculates web pages' authority scores, which is a number that is associated with the searched word or phrases. In the above example, when searching for an online dictionary, the website with the highest authority score is dictionary.com, so it is the first link to pop up.
When someone makes a search, the search engine calculates web pages' authority scores, which is a number that is associated with the searched word or phrases. In the above example, when searching for an online dictionary, the website with the highest authority score is dictionary.com, so it is the first link to pop up.
 | The question every web page operator asks is: “how do I increase my authority score?” Unfortunately, there is no guaranteed way to achieve a high ranking; however, there are ways to increase a page’s score. |
When search engines calculate an authority score, they are searching for websites that have the most relevant information. One way they do so is by mining other credible sources like the New York Times or Newsweek that link back to a web page. That link tells the program calculating the authority score that the website on the other side of the link is an authority on the subject. The more times your web page is linked, the higher a page’s score will likely be. As much as possible, it is important to businesses for other authorities to link back to their page.
Ultimately, businesses will have greater success the more their name or link is seen by customers. Greater exposure will almost always lead to larger markets. Combining the elements of traditional advertising as well as a masterful operation of a web site’s Search Engine Optimization are two keys to growing a successful business.
Ultimately, businesses will have greater success the more their name or link is seen by customers. Greater exposure will almost always lead to larger markets. Combining the elements of traditional advertising as well as a masterful operation of a web site’s Search Engine Optimization are two keys to growing a successful business.
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