Abby Montalvo, Intern
On the first day of my internship at Tophat Limited, I was introduced to an ample amount of websites I had never heard of before. Among them, Hootsuite.com, a site that allows you to manage multiple social media accounts from a single platform, has proven its usefulness. Managing social media, sending out e-mail campaigns, and connecting with contacts can be time-consuming, so Hootsuite has allowed me to save time by bringing all of Tophat’s social media together on one single “dashboard”.
Oftentimes, when a company sends out a tweet or posts an article via Facebook, that information must also be shared through other outlets to reach a wider audience. It is vital that a company keep in touch with potential customers, especially a start-up that is in a critical period of building its business reputation. Hootsuite allows users to do this by its simple website design and easy- to-use functions. The user must simply type the post (and is able to include pictures, links, and a location if necessary), select which social media platform the post must be shared, and voilà! Immediately the information is sent or scheduled for a certain time to be published.
Hootsuite is an excellent tool to use when creating new content, retweeting or interacting with followers, joining a conversation, or viewing live feed. The only major deterrent to the site is that it is fairly expensive to use if you want all of the tips and tricks. The cost per year for the pro version starts at 100-120 dollars for 2 users per year. The price increases significantly from there as more users are included in the plan. There are numerous articles written on Hootsuite’s flaws, specifically those concerning lack of compatibility and cost. However, when weighing the benefits and valuable capabilities of the site against its problems, the positives heavily outweigh the negatives. Hootsuite is an excellent tool for social media management and serves its purpose well.
For the remaining weeks of my internship, I will continue using this site and exploring its features in greater depth. I am excited to continue using Hootsuite and building Tophat Limited’s social media platforms with its tools.
For the remaining weeks of my internship, I will continue using this site and exploring its features in greater depth. I am excited to continue using Hootsuite and building Tophat Limited’s social media platforms with its tools.
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